Of course, in order for your blog to make an impact, it must be written to impress. From choosing your topic to SEO techniques, writing a blog post is about so much more than proper grammar and spelling. Ready to impress your audience and maximize your content marketing results? Follow along to learn everything you need to know about how to blog before hitting ‘publish’.
Know Your Audience
Like any digital marketing effort, it’s important to have a strong understanding of your audience before you put pen to paper (or fingers to keyboard). What is your audience looking for online? What questions do they have that you can answer? What language and tone do they like to read? All of these factors will help you determine not only what to write, but how to write it to best appeal to your target audience.
Create Compelling Headlines
Your headlines are the hook that either draw in your viewers or send them packing to another site. A great headline will pique your audience’s interest and make reading your article irresistible. Of course, it’s important that you don’t mislead your audience with your headline just to make it catchy. Keep it relevant, descriptive, and accurate.
Fabulous Formatting
When it comes to how to blog, the key to crafting a great blog article is formatting. A big wall of text is not only unappealing but actually intimidating to your readers. Instead of the essay format, break your blog down into small chunks that draw the eye through the material. This is best done with subheadings, short paragraphs, and entertaining media.
Images and Media
Speaking of media – don’t forget to include optimized images when writing online articles. Images and other media like GIFs or video keep your readers engaged and encourage longer visits to your page. Make your content pop with free stock photos that are suited to your audience and your subject matter.
SEO
For generating blog hits, you’ll need to include a few key SEO techniques. These increase your chances of being found by leveraging the search engine algorithm ‘rules’. Do your keyword research to hit your target audience and be sure to include your primary keyword in your main heading, intro, and conclusion. You can also pop it in wherever it feels natural – just be sure not to overstuff. And of course, your blog is not complete without links! Both internal and external links will help boost your authority and guide both users and bots through your work.
CTA
Last but not least, finish it all off with a CTA. Your CTA (call to action) is what lets your readers know what to do next. Send them to another blog, capture their email through subscriptions, or direct them to your sales page. This requested action should be in line with your content and is the perfect way to end off your article.
Writing a Blog Post for Success
Now that you know these key considerations for writing a blog post, it’s time to get to work. With these key tips and tricks, we’re confident you’ll be generating blog hits in no time! Want more tips and tricks for your online endeavors? Check out our other articles for everything you need to know about building your online presence in the year ahead!
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